SEO Strategy for Ajmal Makan 

Client: Ajmal Makan

Industry: Real Estate Development

Location: Sharjah, UAE

Challenge

Ajmal Makan was preparing to launch multiple real estate projects and needed fast, strategic visibility in search engines. At the same time, their website was still undergoing a major redesign, creating a challenge in terms of structure, stability, and content readiness. Despite these limitations, the goal was to build SEO momentum quickly before the project launches.

My Approach

To tackle both the urgency and the technical limitations, I applied a lean but effective SEO plan focused on foundational setup and early wins:

• Conducted in-depth keyword research aligned with the UAE real estate market
• Created a keyword map across available pages and content
• Optimized meta titles and meta descriptions for search relevance and CTR
• Implemented a full technical SEO audit to fix issues early:
  • Structured URL cleanup
  • XML sitemap optimization
  • Robots.txt review
  • Mobile and Core Web Vitals checks
  • Internal linking strategy
  • Canonical tag setup and indexing control
  • Fixing crawl errors via Google Search Console
  • Schema markup suggestions

I collaborated with the development team to ensure SEO guidelines were applied even as the site structure evolved.

Results in the First Month

• +25% increase in organic traffic
• Noticeable boost in impressions and keyword visibility
• Ranking improvement from position 20 to 15 for competitive keywords
• Gained traction and indexing momentum before official project launch

Conclusion

This project showcased the impact of early-stage SEO, even under time constraints and technical challenges. By focusing on foundational strategy and close collaboration with developers, Ajmal Makan was able to start strong in search visibility — just in time for their launch.