Full SEO & UX Revamp for DastN 

Client: Dastn
 

Industry: Digitalization, Offshoring, Relocation

 Location: Berlin, Germany

Challenge

Dastn’s website was suffering from major UI/UX issues that affected both user engagement and search engine performance. In addition, the existing SEO implementation was ineffective, with no keyword structure, poor metadata, and little to no content alignment with search intent. The site had minimal visibility and was far from competitive in its market.

My Approach

To rebuild Dastn’s online presence, I led a comprehensive strategy that addressed both site structure and SEO foundations:

UX & Site Redesign

• Assessed the full website journey and identified UX pain points 
• Worked closely with designers/developers to restructure and modernize the UI 
• Suggested layout and content structure improvements to enhance readability, clarity, and conversion 

SEO Strategy & Implementation

• Performed a full website content audit to evaluate and optimize all existing pages 
• Developed a new content plan aligned with search intent and business goals 
• Conducted comprehensive keyword research and built a keyword map 
• Optimized all key pages with updated meta titles and meta descriptions 
• Created and implemented a blog strategy based on industry trends and competitor gaps 
• Carried out a full technical SEO setup, including:
  • Crawlability fixes 
  • Improved internal linking 
  • Mobile performance optimization 
  • XML sitemap and robots.txt setup 
  • Core Web Vitals review 
  • Canonical tags and indexation control 
  • Schema markup recommendations 
  • Redirects and 404 error handling 

Initial Results

• Successfully launched a fully redesigned website with improved user experience 
• Deployed a structured, SEO-aligned content strategy across service and blog pages 
• Conducted competitive analysis to align the content and technical structure with top industry players 
• Created a strong SEO foundation ready to support long-term organic growth and authority building 

Conclusion

The Dastn project is a perfect example of how aligning user experience with SEO can revive a brand’s online presence. By transforming both the website design and content strategy, we laid the groundwork for strong visibility, engagement, and future growth in a competitive European market.