Building Learn N Digital’s Website From Scratch
Client: Learn N Digital
Industry: Digital Marketing Courses
Location: Egypt & MENA Region
Challenge
Learn N Digital had already built a strong following on social media, but needed to create a professional website to convert that momentum into scalable growth. The challenge was to build the site from the ground up with a clear user journey, SEO alignment, and strong course presentation.
My Approach
I collaborated directly with designers and developers to create a user experience tailored to the needs of students and professionals in the MENA region.
Key steps:
- Search intent and competitor analysis to guide content layout
- Structured the site with SEO and conversion in mind:
- Homepage
- Course pages
- Categories
- Blog and resources
- SEO setup from the ground up:
- Keyword research + mapping for all key sections
- Meta titles and meta descriptions for each page
- Creation of an SEO-focused content calendar and blog strategy
- Technical SEO Implementation:
- Optimized URL structure and page speed
- Sitemap and robots.txt setup
- Schema for courses and articles
- Image optimization and lazy loading
- Internal linking and crawl optimization
- Mobile-first adjustments + Core Web Vitals audit
Results (Initial Phase)
- A fully redesigned and functional website ready to support course enrollment
- Content structure fully aligned with search behavior and user goals
- SEO-ready platform designed for scale in Arabic-speaking markets
- Competitor-informed positioning to stand out in the educational space